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Reasons why your business still needs a website

With the rise of social media channels like Facebook, the paradigm of online marketing has changed significantly. With huge amounts of people utilising the now profitable Facebook platform, more and more businesses are taking advantage of social media business pages...

Reasons why SEO is so important for small businesses

Search engine optimisation (SEO) has become absolutely crucial for small businesses to carve out a niche for themselves in the digital marketing landscape. With big corporate competitors devouring the biggest and most general search terms, you might be wondering how...

7 ways your website design could be impacting your SEO

Your website is a crucial factor in how you present and convey your business to your target market. It’s where your potential customers will go to find out more information about your business, your brand, service or product and your point of difference. With your...

How to create a better user experience

User experience (UX) is a way to describe the means by which a website or piece of software is made to be easy and intuitive for average people to use. The experience of the user should ideally be that they found what they wanted with as little hassle as possible....

What to do when you get banned from Google

In the world of digital marketing and SEO, getting your website blacklisted by Google (the world’s biggest search engine) is the equivalent of taking a bullet to the head of your online presence. With the world becoming more and more digitised and more people using...

SEO vs PPC – which is better?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two sides of the digital marketing coin. While many people will throw their weight behind one or the other and sing its praises, which one can we assuredly say is better? SEO and PPC are at...

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